Brands Laid Bare
$41.68 |
Branding in Asia
Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and globa... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
$19.66 |
Branding Across Borders
Written by one of today's leading authorities on global branding Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers.Br... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
$22.79 |
