The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. Celia Lury, in this timely book, presents a sweeping survey of the cultural process of branding using as examples the products we all know: Nike, Sony, Gap, Levis, Mattel, and Disney. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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