While executives and investors may talk about the importance of intellectual property, particularly patents, few have a real understanding of what they mean or how they affect business performance and shareholder value. Compiled by a leading authority on IP, From Ideas to Assets: Investing Wisely in Intellectual Property is a comprehensive guide to what constitutes intellectual property, how to measure its relative value, maximize its returns, and discern performance variables, such as strategy. Including tables, graphs, and statistics relating to IP returns and performance indices, heretofore never published, the book is an indispensable tool that puts the complex world of IP"intangibles" into the balance sheet context of everyday business. An entirely new slant on IP, this book is a must for investors, dealmakers, analysts, portfolio managers, CEOs, CFOs, attorneys, and anyone whose business it is to stay on top of business. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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