Branding Across Borders
Written by one of today's leading authorities on global branding Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers.Br... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
$22.79 |
Branding
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
$16.52 |
Branded
Generation Y has grown up in an age of the brand, bombarded by name products. In BRANDED, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen ... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
$10.10 |
